Sales Outsourcing & Lead Generation
Engineer Your Pipeline: Dedicated Technical Sales Expertise, On-Demand
For companies selling complex industrial equipment, generating and qualifying leads with precision is paramount. However, the process of building and scaling an in-house lead generation team that possesses the necessary technical understanding can be resource-intensive and slow. At OnTech, our Sales Outsourcing & Lead Generation service provides a powerful solution: dedicated, technically proficient sales engineers and sales development representatives (SDRs) who act as a seamless extension of your sales team.
We perform the critical early and mid-stage sales activities that demand technical understanding, allowing your internal experts to focus on what they do best – closing deals. This strategic partnership enables you to scale your pipeline efficiently without the significant overheads of hiring full-time technical sales staff upfront.
How We Drive Qualified Opportunities and Accelerate Your Sales Cycle
Targeted Prospecting & Lead Identification
We meticulously identify potential B2B industrial clients (factories, manufacturers, engineering firms) based on your ideal customer profiles (ICP), industry focus, and specific technical requirements.
Technical Lead Qualification (MQL to SQL)
Our team conducts in-depth qualification calls to assess a prospect’s technical needs, project scope, budget, authority, and timeline (BANT criteria, but with a strong technical emphasis). We focus on understanding existing equipment, technical challenges, and potential applications for your industrial solutions.
Appointment Setting & Site Visit Scheduling
We proactively set up qualified meetings and site visit appointments for your senior sales engineers or internal team. We ensure the prospect understands the value proposition and technical relevance before the meeting, maximizing your team’s effectiveness.
Initial Product/Solution Presentation & Demonstration
Our technically proficient team can conduct initial technical presentations or remote product demonstrations (e.g., via video conference) to illustrate the core functionalities and technical benefits of your industrial equipment. We address initial technical queries and objections, escalating complex issues to your in-house experts when necessary
Proposal Support & Follow-up
We assist in the initial stages of proposal development by gathering technical requirements and providing structured inputs. Our team performs consistent follow-ups with prospects to keep the sales process moving forward.
CRM Updates & Pipeline Management
We ensure accurate logging of all interactions, technical notes, and sales stages within your client’s CRM system. This maintains a clean and updated sales pipeline for transparent reporting, giving you clear visibility into your opportunities.
Value Proposition for Our Clients
Scalable Sales Capacity
Rapidly expand your lead generation and sales outreach without significant hiring overhead.
Qualified Opportunities
Focus your internal sales engineers on closing deals by receiving pre-qualified, technically relevant leads and appointments.
Cost Efficiency
Reduce the cost per qualified lead and sales conversion compared to in-house efforts.
Technical Acumen in Early Stages
Ensure that early sales interactions are handled by individuals who deeply understand industrial equipment and technical jargon.